The art of telling stories

As marketing guru Seth Godin has stated, content marketing is the only marketing left. It is basically the art of communicating with your customers and clients without selling by creating and distributing relevant and valuable high-quality content in order to attract, acquire, and engage a clearly defined and understood target audience with the goal of buidling a continuously growing, loyal and engaged customer base as well as driving profitable customer action. And while the term “content marketing” has become popular quite recently, content marketing has a long and successful history which has been based on the art of telling stories. See the following video for a short illustration of the long tradition of content marketing determining it to be the most promising future marketing format for enhancing business performance.

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